At most PPC Agencies you’ll find that they try to tie you into a long contract that protects them more than you, some ppc agencies want you to sign up for 12 months at a time, based solely on their pitch and a case study or two from existing or past PPC clients.
At Targeted Media we run our PPC Agency a little differently to that, we don’t even like signing up for 12 months of broadband from a provider so we know most companies needing the help of PPC agencies would like to see results without this kind of long term commitment. With that in mind we offer a standard rolling 30 day agreement, if at any time you wish to cancel the agreement for any reason whatsoever then you are totally free to do this.
Below is a typical course of events from first contact to the end of month one for a new PPC client.
- 1) Contact is made, we answer questions/explain how ppc agencies normally work and why we are different, we provide case studies or contact details of some current clients for the prospect to talk to.
- 2) We access the PPC accounts and do a comprehensive ‘health check’ report highlighting points that need addressing.
- 3) We present health check report and talk the potential client though it, explaining why changes need to be made and what effects that will have.
- 4) Together with prospective client we develop a PPC improvement plan, this focuses on achieving the client’s aims.
- 5) We agree terms and a rolling 30 day agreement is signed
- 6) We start work on the plan and keep in close contact with the account holder to ensure things progress as intended.
We always work with the client’s interest at heart, unlike most PPC agencies we think long term, there’s no mileage in trying to make a fast buck in PPC management as it loses clients and creates a bad reputation so with this in mind we act in the client’s interest, managing the account as if it were our own account and our own money at all times.
Working this way we’ve grown some companies PPC spends quite considerably at the same time as reducing the cost per sale, most PPC agencies just focus on spending as much as possible, as they earn more in most cases. We focus on spending as much as we can at the clients KPI’s so that the profit element is always there.
We took one client from spending £20,000 per month to £100,000 per month at the same time as reducing their cost per sale by 30%, this wasn’t an overnight growth, it took a some time so unless we hit the client’s KPI’s we wouldn’t have kept them as clients long enough to enable us to generate such a fantastic growth.
For another client we took the cost per sale down from £13 per sale to around £3.50 per sale and increased their sales volume by around 400%, these things don’t happen in days, they take time to get down to the lowest level possible whilst still keeping or even increasing the sales volume, that’s not to say big savings and positive changes can’t be made quickly, click here to see what can be achieved in just 10 days when a PPC agency gets to work on an existing account.
There are many good PPC agencies, but biggest or highest profile isn’t always the best, sometimes you get a better service from smaller PPC agencies as you are more important to them than a bigger agency, also the biggest ppc agencies often have the highest costs, they spend the most on advertising and flash offices in city centres where the rents are highest so they have to cut costs however they can, often this is by using junior PPC management staff and then automated bid management software.
At targeted media we don’t use any automated software to manage bids, we actually take a different approach, we manage the quality score. The quality score is the key factor that most affects the cost of each keyword’s clicks so we focus on that first, then bid management (to select the best position, at the lowest cost) secondly.
We apply a holistic approach to ppc management, we treat the complaint rather than treat the symptoms, it’s no good bid managing keywords with poor quality scores, the quality scores need work first. so this is how we work, from the bottom up, not the top down, we do the hard work first, breaking the account down into more targeted campaigns and adgroups, with highly targeted adcopy going to the most relevant landing page for each keyword.
This boosts the click through ratio which in turn has positive benefits on the quality score, not to forget the improvement in conversion that usually follows as a result of the extra targeting that we have done, so to recap usually the cost per click is cheaper, the spend is less and more sales happen.
The lowering of the spend is something that many people think is too good to be true as we are paid on a percentage of spend, but we take the long term view and retain clients for years rather than months like many other ppc agencies.
For a free no obligation AdWords health check review with comprehensive report drop us a line today, we also offer a free trial in most cases so click here to get your first month of ppc management for free
