Google are kind enough to offer a grant for registered charities (who meet their criteria) to advertise on Google AdWords, Currently the grant is set at $10,000 per month (although it can be increased if this budget is used), this can be spent in any country, only the currency is set as US Dollars so UK and USA based charities can apply for the Google for nonprofits grant, it just that the budget is set in US Dollars.
Targeted Media is one of the very few PPC Agencies that are certified by Google having passed their qualification standards for the nonprofits AdWords Grant Scheme and we are listed as a featured provider on the Google nonprofits marketplace >here<.
We’ve worked on the Google Nonprofits AdWords grants over several years in the UK and overseas charities including UNICEF where we cut the cost per sale for their charity shop by around 60% thus in effect meaning we boosted their sales power/gained them 60% more business from their grant than before we took it over making best use of the free money that Google so kindly give.
We are happy to chat to any registered charity based anywhere in the world and advise them if they could qualify for the Google AdWords Charity Grant scheme and if so then help them through the application process and then the account set up procedure etc. The criteria are fairly straightforward and most charities should qualify.
If you already receive an AdWords grant then we would be delighted to give your account a free health check to see if you or your current ppc management agency are getting the full value out of the AdWords grant and maximising the available grant to gain more money and or supporters for your charity.
Please use the contact form or give us a free call on 0800 228 9122
