Our Key Staff :
Managing Director – Shane Robinson
Shane has been involved in the UK Pay Per Click industry since just AdWords launched in the UK in September 2001, he’s spent millions of pounds of his own money on clicks from Google, Yahoo and MSN (now Bing), Miva and Mirago (both many moons ago!) thus honing his PPC knowledge and skills and forming the PPC management service offered by Targeted Media. In 2004 when Google launched it’s Advertising Professionals program; he was the first person worldwide to take and pass the exam. He enjoys being able to bring clients into Targeted Media for the search team reduce the cost per sale whilst increasing sale volumes etc. in short he loves to make long term mutually beneficial client relationships work!
Shane is a keen scuba diver in the summer and enjoys snowboarding in winter which ties in nicely with his zest for world travel and love of food, culture and fine vodka! his personal observations on life can be found at shane.me
Head of Paid Search – Gareth Westhead
Gareth began his PPC career while studying at University and in the years since completing his studies he has worked on a diverse range of campaigns across numerous sectors from gifts to legal, holidays to finance and pretty much everything in between. He is constantly seeking out new ways to improve client campaigns, which makes him a great person to have around when it comes to our account reviews. Although fluent in technical speak, Gareth prefers to speak in plain English as he believes PPC works best when all parties understand how it works. Above all he enjoys taking money off the Search engines by slashing cost per sale to save our clients money.
Away from the office Gareth has a keen interest in military history and has visited landmarks across Europe. He is also a music lover with a very varied taste which includes everything from Mozart to Metallica.
Senior Software Engineer – Zeeshan Khalid
Zeeshan, Originally from Lahore in Pakistan is a rare gem in the software industry, he’s cool and not at all geeky! so no slide rules or one hour monologues on the advantages of Linux over Windows systems! etc.. He hides his BSC in computer science and MSC in software engineering under a chilled, calm exterior while building all of our software systems so we can more effectively manage accounts and reporting systems to maximise return on client spends, he’s also a keen cricket fan and plays in a local team in the summer.
Head of PPC Media Projects and Research – Cathal Saunders
Cathal (pronounced like alcohol without the “al”) has over 13 years sales and marketing experience with strong links to Financial Services, and has been involved in the project planning and launch of multiple products and campaigns for both SME and blue chip companies. He prefers people to technology which is perfect when it comes to producing research that genuinely helps businesses who do not come from an advertising and marketing background. In addition to this, part of his remit is to help businesses identify opportunities to improve their PPC campaigns and increase business revenue, which gives him much more satisfaction than a well designed spread sheet!
On a personal note Cathal is a frustrated writer and still harbours dreams of world domination. He loves football and learning new things, but has real concerns with any food that comes from the sea. In the office he is known as the creative one of the group!
Web and Graphic Designer – Paul Conway
Paul’s background, originally in design for print where he worked on clients such as Nintendo, F1 and Electronics Boutique, has set him in good stead for the great web and graphic design work he does for us. Paul designs websites, promotional literature and client website redesigns as well as providing improved graphics for client undergoing website optimisation testing. He works remotely from Valencia in Spain and loves nothing better than telling us the temperature each day when he rings us.
Content & PPC Account Research – Leanne Crookes
Leanne worked for Price Waterhouse Coopers before we recruited her in 2007, She looks after website content creation to improve landing page quality score and persuade browsers to convert to buyers. She also heads up keyword research for PPC account expansion. Leanne is a spreadsheet pro and can zip through 10,000 rows of data faster than anybody else we’ve ever seen. – Leanne is the office Joker and her random take on life keeps the office smiling!
