Conversion optimisation works!
Most business focus on getting as much traffic to their websites as possible, but careful conversion optimisation can be increase traffic quality.
They figure a site is a site and if users are interested they’ll buy/sign up/download etc. but this is definitely not the case, conversion optimisation consists testing changes to the layout/colour/images/wording or buttons, call to action, generating sign up forms to capture data on a page to find the best performing combination that works.
Conversion optimisation can include simple changes to colour which in turn can boost action by many percent. For example, changing an “add to cart” button from red to green increased conversion on one site from 4% to 4.25% which doesn’t sound much but at 12,000 orders per month it took it up by 750 orders per month which added £27,000 to their revenue per year.
Changing the word “fast” to “instant” resulted in a 20% click through ratio uplift on a car data check website, changing the images from people smiling to people laughing on another holiday site increase performance by 3%.
Changing a data collection form from one long page to 3 shorter ones boosted conversion by 100%, so these small changes can generate amazing results and when combined with a targeted approach to pay per click management then the results of both are amplified significantly!
If you’d like us to take a look at conversion optimisation for your site, landing/checkout pages or any other aspect, please drop us a line on 0800 228 9122 or use our contact form or email for a free no obligation chat.
