Typically, most people we speak to think their AdWords account is running ok but may need a bit of a boost so they get in touch.
We speak to them about their account, business goals and what they’re looking to achieve with their PPC account.
Once we have a clear idea of what they’re trying to do we then perform a free, no obligation AdWords review, this takes around one hour and focuses on around 40 key areas.
We typically find most accounts have issues like some of these below :
- Low quality scores
- Few negative keywords
- Few variations of adcopy
- Too many broad matched keywords
- Too many keywords in adgroups
- Adgroups not broken down into highly targeted themes
- Little ongoing account analysis, refinement and expansion
These things affect the Quality Score of keywords and this negatively impacts keyword click prices, example below from an account that we did and AdWords review on, it shows the quality score ranges and ratio of keywords in the account under those scores, clearly this account needs help!:
We also look at what impact raising quality scores should have on the cost per click and thus overall spend of the keywords, Adgroups and account, we can often raise an account from loss to high profit by our tried and trusted approach, Example of potential savings below by moving keywords from low quality scores to a quality score of Seven:
If your account isn’t performing as well as you think it could be or if you’d like to reduce your spend, increase your lead or customer volumes then drop us a line for free no obligation AdWords account review.
