PPC Management as it should be!
Successful PPC Marketing Management should focus on optimising your whole account, not just the cost per click!
By utilising our tried and tested PPC account optimisation techniques we can breathe new life into under-performing PPC campaigns.
With PPC marketing your advert is shown when a user enters a search term that you are bidding on, by choosing the right keywords, keyword matching and negative keywords, combined with writing effective ad-copy and sending the user to a targeted landing page; we ensure your pay per click marketing is optimised to deliver the best results.
We have been involved in AdWords PPC Management since 2001, in 2004 our director was the first Google AdWords Certified Professional in the world, we live and breath pay per click so where other PPC management agencies take a top down approach, often using automated software to manage bids, with a junior PPC manager spending a few minutes per week checking it’s running adequately – we take a different approach; We work holistically so We do the hard work first and continue to do so, we analyse your past performance, dig deep into reports and then break down your account into logical campaigns with highly targeted adgroups containing tightly themed keywords with very targeted adcopy.
We then use Google’s matching options and negative keywords to further refine the targeting and quality of your traffic to increase click through ratios and conversions, in turn boosting the quality score which results in a discounted cost per click. The difference in cost between a keyword running at a quality score of 7 and the same one running at a quality score of 1 is around 600%! Thus increasing savings in your existing spend to reinvest in expanding your PPC marketing reach or utilise elsewhere in the business.
Once that’s done, we start afresh, running reports, analysing performance, adding new keywords, negative keywords, breaking adgoups down into ever more targeted ones and tweaking adcopy to try and improve performance, at no time is your account just left to stagnate or to automatic software tools to manage.
Below is a condensed screenshot example of the results of one of our free one month PPC management trials, a saving of £3,212.67 was achieved on their previous month spend of £6,709 this account still runs at around the £3,300 spend per month mark (and delivers more sales) several months later.
We are happy to consider managing any PPC account regardless of your spending budget, from a new PPC campaign set up to six figure per month account. We have worked in pretty much every sector over the last ten years from heating oil to adult toys to menopause products to airport taxis, with cost per click ranging from a few pence to £50 per click!
We offer full account management across all major PPC search engines as well as existing PPC account optimisation, new account creation and trademark/brand protection so get started today with a free account review or simply drop us a line for a no obligation chat on 0800 228 9122
With our PPC Management service…
- Your monthly PPC spend will be optimised to hit YOUR targeted KPI’s.
- Your brand will be represented positively online.
- You will be in control of your cost per lead or sale.
- Your account will be manually managed, no automated bid management software
- Your PPC Management will be by an AdWords Qualified Company.
- You don’t have to keep up with the constant changes in AdWords functionality
- You can focus on working ON your business rather than working IN it.
Our holistic approach to PPC management focuses on the whole account and work to lift the health of it to boost every aspect of your PPC marketing, Quality Score is our key metric when it comes to improving your account and lowering your costs, simply focusing on bid management is an outdated and significantly flawed approach now; so if you or your agency are spending more time looking at bids than focusing on more tightly targeting your account and raising quality scores then you really should talk to us right now, every click you wait is probably costing you wasted money!
We are so sure that we can save you money that in most cases we are happy to offer a free 30 day trial to show you our PPC management skills at no cost or risk to you, drop us a line today for details, our latest client saved 41% of their previous month’s spend in the first 21 days of May alone! a saving of around £1,800 – totally free!
