Call Tracking.

Advertrack call tracking solution.

Targeted Media is happy to announce that we now offer a PPC phone call tracking system whereby any click on PPC adverts or SEO listings that then results in the potential customer making a phone call to the merchant can be tracked back to the keyword which generated it.

In pay per click marketing being able to see the true value of keywords has always been a tricky task. The online v offline visibility split is hard to monitor and invariably keywords are often cut from an account that have generated no leads or sales online without any visibility as to what is happening offline. Monitoring phone call tracking in an attempt to attribute value to a keyword has meant using separate systems with manual attribution which is time consuming and open to errors so the true value of a keyword to the account hasn’t been an easy thing to uncover.

Our new call tracking system, Advertrack, gives our clients the ability to see exactly what value their PPC and SEO has in regard to the telephone calls they receive.

Traditionally many sectors such as legal, financial, design etc. have a high call rate due to the need to discuss issues our define specifications so a very high percentage of traffic would result in a call, and whilst merchants could tell their staff to ask details of where the customer saw them etc. this data is often not collected or simply attributed incorrectly.

With Advertrack call tracking, data attribution isn’t an issue as the potential customer is shown a unique telephone number when they first land on the client’s website. When a call is made, the click data is attributed to that call in Advertrack’s call tracking back-end system. We can even view the click path the user took on site up to the call and during the call as well as the all important keyword searched prior to the advert or SEO link clicked.

If the Advertrack call results in a lead or sale, the merchant’s staff member can stay on the line after the call and classify it as a lead or enter the sale value. This value is then fed into the system and in the case of Google AdWords for example, it’s pushed into Analytics and then into AdWords interface to count as a sale, with the specified value on the correct keyword thus displaying the true online and offline value of that keyword.

True keyword value attribution is a very important element of the PPC management mix, if the true value of a keyword is known it can be focused on to move it up the page to gain more traffic that converts online and via phone calls if successful or removed for good if it’s not driving online and phone generated sales.

Automated and accurate online and offline keyword visibility is here with Advertrack call tracking and available very cost effectively. So drop us a line to see how we can laser-target your account and cull only the true non performing keywords now with our Advertrack call tracking solution.