PPC management is ever evolving, it’s one reason why it’s a great industry to work in, the landscape is always changing technically, the channels in use as well as the industry as a whole. This year we have noticed an increase in the PPC agencies out there offering Performance PPC management as a revenue model …
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Track your Bing PPC data in Google Analytics
Until quite recently Bing wasn’t seen as a viable alternative to Google for paid search advertising. Yes conversion rates were often better and costs lower but there just wasn’t enough volume to make it worth any substantial effort. However with the recent merging of technology by MSN and Yahoo, Bing has started to pinch some …
PPC Management – 23.8% conversion boost in 10 days
PPC Management the right way isn’t an easy task! PPC management is like trying to juggle the contents of a cutlery drawer whilst blindfolded, so a methodical, systematic approach is needed to define a plan of attack, which serves as a framework to take the account forward. Obviously that is a flexible PPC management plan …
Free PPC Healthchecks – After our recommendations are implemented
Free PPC Healthchecks. Over the past few months we have been carrying out free ppc healthchecks for advertisers in which we take a detailed look at key parts of their pay per click accounts including ad group structure, ad copy and bidding strategy. We analyse these key areas against best practice and our own tried …
PPC to Phone Call Tracking System Advertrack
Call Tracking. Advertrack call tracking solution. Targeted Media is happy to announce that we now offer a PPC phone call tracking system whereby any click on PPC adverts or SEO listings that then results in the potential customer making a phone call to the merchant can be tracked back to the keyword which generated it. …
BrandWatcher – Brand Monitoring
Brand monitoring solution. Brand Watcher™ offers trademark, product keywords or brand monitoring and records who’s appearing in ads on them in Google, Yahoo and Bing. BrandWatcher™ checks hourly 24/7/365 to show you exactly what’s been said to your customers by affiliates and competitors! Amongst the many brand monitoring reports, all adcopy is archived and searchable …
