We are happy to announce that we have been welcomed into the Google for Nonprofits program, The Google Nonprofit program is designed to help charities advertise on Google AdWords at no cost. We are the only UK PPC Management agency that has met and passed the rigorous qualification standards set out to become a featured …
Blog
The Cost Of Inaction – 48,000 Pounds Per Year
How much is doing nothing with your AdWords account costing you every month? You may be toying with the idea of getting a PPC management agency but another month passes whilst you manage your AdWords account yourself, or someone in your company does it but it’s not their main job and they fit it in …
PPC Management Agencies – choose wisely!
Once again this week we have come across someone who has suffered at the hands of a less than professional PPC agency, the client is a business servicing the home improvement sector, they run a geo-targeted campaign around one city and have been charged £1,000 per month including fees. The client contacted us in a …
Pay For Performance PPC Management – Beware!
PPC management is ever evolving, it’s one reason why it’s a great industry to work in, the landscape is always changing technically, the channels in use as well as the industry as a whole. This year we have noticed an increase in the PPC agencies out there offering Performance PPC management as a revenue model …
Why use a dedicated PPC Management Agency
Many different kinds of businesses use PPC to drive traffic to their sites to generate leads and sales, the structure of these businesses varies from one person operations to multinational companies with large marketing departments spread across offices around the world. These companies also vary in how they do PPC management, some do it totally …
PPC Management – Agency Payment Models
There are a few PPC management agency payment models – which is best? Is it best to pay your agency on a Flat fee, Performance or percentage of spend basis? As if PPC management isn’t a confusing enough environment for the average merchant there’s also the critical factor of how a ppc management agency should …
Conversion Optimisation – Small Changes Big Results
Conversion Optimisation PPC management used to be easy when we first started in 2001, We just popped keywords into Google AdWords on broad match and then bid 10p/20p/50p etc. (even for what are now high cost keywords like credit card/loan terms!) and let the traffic flow to the site, it was very easy, there wasn’t much …
46% cost saving in the first month – PPC Management
The recent PPC management one month case study is now over, this was a new pay per click client we took on at the beginning of May so we thought we’d monitor and blog their progress as an example of what happens when an experienced ppc management agency gets their hands on an average ppc …
Retargeting – Increase conversions and ROI
Every once in a while a distinct step change occurs in online marketing and one of the more recent ones still to filter through to the mainstream is retargeting, or more specifically to the PPC management front is Google AdWords Remarketing. Retargeting is where you are able to display a targeted advert to someone who …
PPC Management – 41% cost saving in 21 days
PPC management is such a satisfying industry to work in as knowledge we have can benefit companies so much with some impressive results even in a short space of time, Following on from the earlier post we did this month HERE about the first 10 days of results from a newly acquired account under targeted …
