https://www.targetedmedia.co.uk/blog/ppc-management-tips/there-is-no-spoon-negative-keywords/ Wed, 28 Nov 2012 11:09:39 +0000 hourly 1 http://wordpress.org/?v=3.4.2 https://www.targetedmedia.co.uk/blog/ppc-management-tips/there-is-no-spoon-negative-keywords/#comment-3 Broad Match - Too Broad For Most Wed, 08 Aug 2012 00:33:31 +0000 http://www.targetedmedia.co.uk/?p=1645#comment-3 [...] If you were selling a low-carb diet plan then some search queries are more relevant than others here (low calorie recipes and Mediterranean diet plans are a little scary, carb-free foods also not quite tight enough for our liking) and in order to find out which are working conversion tracking is a must when using broad match (although we consider it essential for all accounts).Running regular search query reports is a very important activity to get into the habit of running so you can identify new search terms to move into phrase and exact match or add as negatives (which can also be added in three different match types – more details here) [...] [...] If you were selling a low-carb diet plan then some search queries are more relevant than others here (low calorie recipes and Mediterranean diet plans are a little scary, carb-free foods also not quite tight enough for our liking) and in order to find out which are working conversion tracking is a must when using broad match (although we consider it essential for all accounts).Running regular search query reports is a very important activity to get into the habit of running so you can identify new search terms to move into phrase and exact match or add as negatives (which can also be added in three different match types – more details here) [...]

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