Case Studies

We were approached by this personal body care company after they were recommended to us by another client. While their offline business was booming they were not maximising the potential of their digital presence.

With literally a blank slate we provided an onsite analysis of the existing site initially to make sure it could handle the basic requirements needed for onsite visitors. We pulled out the key points that makes this company and its products different and used this as the basis for the strategy. From there we created an online campaign focusing on brand promotion and traditional search marketing. This included elements of image advertising, remarketing, traditional search marketing with a specific focus on segregating device strategy and finally a small amount of onsite optimisation.

The results have been excellent, we are now a quarter into the project and the results speak for themselves: – month one to month two saw an increase in sales volume of 212%. The CPA target was achieved in month 1 and has consistently reduced month on month. The Conversion Rate has improved month 1 to 2 by 123% and month 2 to 3 by a further 133%….not bad from a standing start!

An impressive 7.5% of all sales have come by way of a highly targeted remarketing and image advertising campaign and better yet a further 20% has been added on to the sales volume purely through our mobile campaign. We’re looking forward to establishing this as a new high street brand in body care and improving this companies performance in the coming months and years.

The owner of this very respected gambling tips website approached us after experiencing difficulties promoting his site through adwords due to Googles policies around gambling. They wanted to first get the site approved and onto Google Adwords then delivering a performing adwords and remarketing campaign. Through Targeted Media’s direct access to their Google agency team, we were able to meet all terms and conditions and get a Google gambling licence for the client.

We then went on to create a strategy that focused on a group of the core, relevant search terms and an adaptive seasonal approach to coincide with the horse racing calendar. We combined social media, PPC, banner advertising and remarketing to deliver and exceed the clients targets CPA. As you can see from the images below which we used in our image and remarketing campaigns industry recognisable paraphernalia and a clear message to engage the audience.

The results were delivering a CPA that was 80% lower than the target which we were given. Remarketing with an 11% Conversion Rate and a growth of at least 200% each and every month for the first three months of this project… and still rising!

A2BTransfers specialise in value for money airport transfers, they operate around the world providing a fantastically priced service and they’re a great company to work with too, they’re always open to new ideas to further add value to their clients and extend their reach.

In 2009 we took the account over and set to work to strip out the all removable costs due to limited keywords selection and matching. We increased negative keywords by almost 7000% at the same time as creating over 1,500 adgroups with more than 6,000 different version of adcopy and over 56,000 keywords. then carefully eliminating those that didn’t work and cultivating those that had promise to the streamlined account that runs now, still expanded by between 150% and 6,800% to when it started.

What changes we made:

The results:
 

Through doing the hard work and adding more campaigns, hundreds of adgroups, thousands of keywords and negative keywords and writing targeted adcopy we helped drive a 166% sales increase coupled with a 200% increase in conversions as well as reducing the cost per sale by 66%,

Nice results we are sure you’ll agree. How would your business do with sales being one third of the current cost, double the conversion rate and 166% more sales volume?

Home Leisure Direct offer the largest range of UK pool tables, most are available with interest free finance, They have built up a solid client base by offering great service and a huge range of pool tables and accessories.

The Background:

They initially approached us following a number relationships and discussions with other ppc agencies. Whilst delivering sales volume and traffic to their site this retail company was severely concerned that they had not been achieving their target cost per sale and therefore the campaigns were running at a loss.

The First Step:

Prior to beginning any work Targeted Media conducted a thorough audit of the existing account using our in depth Health check analysis. Rather than speculate on actions we can use existing account information in order to help understand the market, the historic approach, the issues and solutions.

Once we understood the history of the clients paid search we then began our individual consultancy with the client to understand their business thoroughly. We believe that paid advertising should be an extension of the overall business with shared goals and principles. We focused on the client’s aims, their experiences, their customers, and their knowledge of the market. It’s important to understand the short term, long term vision the client has before committing to work.

Finally we used our own experience and research to formulate a plan of attack.

The Implementation:

Rather than following one rule with every client the account was built specifically to perform from them.
We approached this particular one with the mind set of cutting down costs and delivering a steady return on investment that would give the client the platform to grow successfully.

We re-structured the account in a way that allowed easier management, better allocation of budget, better relevance and quality score focus and aligned it with the long term growth plans for the business.

We then went on to produce tight ad groups, focused adcopy and worked with the client on landing pages to convert the traffic on site.

We cut out traffic that didn’t perform and created new searches for keywords that did.

Using Targeted Media’s testing capability we progressively evaluated performance of the campaign at an ad copy and keyword level and altered them to produce higher click through and lower cost per click for higher positions.

The Results:

Click through rate improved by 60.80% and has continued to climb with the client now claiming over 10% of all relevant searches for their products.

Average cost per click was reduced by 21%

Cost per sale has reduced month on month throughout the relationship and saw over a 50% reduction from month one to month six.

Reduced overall spend by 46.60% which was a cash saving per month of over £3,000 yet delivered the same sales volume.

Delivered the same sales volume as the previous year by mid September.

All in all another great client to work with and some impressive results, the cost per sale was slashed by almost half, offline pool table sales and accessories have also grown strongly too thus lowering the cost per sale AdWords is driving, there’s still work to do yet too and we look forward to helping them grow their sales whilst cutting costs further.