Meet The Team

Managing Director – Shane Robinson
Shane has been involved in the Pay Per Click industry since well before AdWords launched in the UK in September 2001, he’s spent millions of pounds of his own money on clicks from Google, Yahoo and MSN (now Bing), Miva and Mirago (both many moons ago!) thus honing his PPC knowledge and skills and forming the PPC management service offered by Targeted Media. In 2004 when Google launched it’s Advertising Professionals program; he was the first person worldwide to take and pass the exam. He enjoys being able to bring clients into Targeted Media for the search team to reduce the cost per sale whilst increasing sale volumes etc. in short he loves to make long term mutually beneficial client relationships work!

Shane is a keen scuba diver in the summer and enjoys snowboarding in winter which ties in nicely with his zest for world travel and love of food, culture, architecture and fine vodka!

Operations Director – Cathal Saunders
Cathal (pronounced like alcohol without the “al”) has over 15 years sales, marketing & leadership experience with strong links to Financial Services and Project Management. He has been involved in the  planning and launch of multiple products and campaigns for both SME and blue chip companies. He prefers people to technology which is perfect when it comes to producing strategies that focus on the objectives and the customers as much as the systems that support them.

On a personal note Cathal is a frustrated writer and still harbors dreams of world domination. He loves playing Sunday football and taking on new adventures, but has real concerns with any food that comes from the sea and thinks the chicken is entitled to cross the road without his motives being questioned.

Creative Director – James Canter
James has been involved in site design and development since the day he walked out of university all those many moons ago. As a business owner himself James came to Targeted Media to work with like minded people and create something special. James takes overall responsibility for any design or image based projects using his annoyingly natural talent to create truly unique concepts.

Away from the office James likes his documentaries and will be more than happy to talk to you about any of the great conspiracies of our time, such as where clear-cola went. How aliens are responsible for reality tv and our personal favourite, why 24/7 shops have locks on the doors!

Senior Account Manager – Simon Cooper
Simon came to us with a diverse background in Online Marketing having worked previously both agency & client side. He’s worked with leading brands in the automotive industry such as Mercedes, Volkswagen, Toyota and nearly every product category in the building and construction market. Whilst working for us he’s topped that off in markets from financial services, Hospitality and Leisure to Gifts, Health and Legal services. He can apply his expertise to any market and to be pretty blunt about it; Simon is a geek (Although he refused to admit it). He loves data, whilst most of the guys are checking out football results at lunchtime time, he’s busy creating new formulas in excel or reading blogs about mobile phone operating systems and search engine advancements. Having said that, he’s a geek with street cred or should I say…geekcred, as well as comic wit to rival Bob Monkhouse (on a bad day). So with that, the balance is restored. His nickname is the Technical Terminator as he’s adept at making anything mechanical do what he wants, even if it wasn’t designed to!

Senior Software Engineer – Zeeshan Khalid
Zeeshan, Originally from Lahore in Pakistan is a rare gem in the software industry, he’s cool and not at all geeky! So no slide rules or one hour monologues on the advantages of Linux over Windows systems! etc.. He hides his BSC in computer science and MSC in software engineering under a chilled, calm exterior while building all of our software systems so we can more effectively manage accounts and reporting systems to maximise return on client spends, he’s also a keen cricket fan and plays in a local team in the summer.

Account Manager – Daniel Lawrence
Following completion of a degree in computer sciences, Dan joined us having worked for one of the most recognisable names in the online travel industry specialising in pay per click management. An expert in search, display, remarketing and all things adwords he has successfully built and managed accounts in a wide variety of industries. Dan specialises in large product list ecommerce campaigns.

From the Geordie Shore, Dan likes nothing more than going out socialising and watching his beloved Newcastle United, or playing as them on whichever the new Fifa game is at the time. There is only one thing more important to him than his hair and that’s delivering performance in paid search.

Account Manager – Jody Sykes
Jody brings a wealth of agency experience working on the front line of paid search. Jody likes nothing more than to sit down with her clients and discuss how to implement a successful paid search strategy.

Jody is a keen football fan and plays Sunday League football having previously played for Huddersfield town, the team she still supports today. And in true footballer fashion Jody even sports her own private number plate JOD3Y. Now she just needs the Bentley!

Account Manager – Emily Austin
After completing her degree in hospitality and business management Emily started life in hotel marketing in the most competitive of locations, the ‘big smoke’ (London). Being involved in all aspects of online marketing, including search, social and even print marketing has stood her in excellent stead for joining Targeted Media. A well travelled individual, her knowledge of different cultures and multinational marketing make her a strong paid search account manager. Emily has managed accounts in various sectors from financial to ecommerce, legal, medical and more.

On a personal note if Emily hasn’t visited at least two new cities or countries a year she becomes melancholy. And if it’s trending……she knows about it. In fact she is currently awaiting a date for her to be legally allowed to change her name to Emily instatwitterbook Austin.