PPC management is such a satisfying industry to work in as knowledge we have can benefit companies so much with some impressive results even in a short space of time, Following on from the earlier post we did this month …
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How to increase PPC Click Through Rate (CTR) Optimisation is something of a buzz word in paid search, and involves making changes to your account to improve its performance. At first glance this seems simple enough. Improving performance simply means …
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Until quite recently Bing wasn’t seen as a viable alternative to Google for paid search advertising. Yes conversion rates were often better and costs lower but there just wasn’t enough volume to make it worth any substantial effort. However with …
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PPC Management the right way isn’t an easy task! PPC management is like trying to juggle the contents of a cutlery drawer whilst blindfolded, so a methodical, systematic approach is needed to define a plan of attack, which serves as …
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Free PPC Healthchecks. Over the past few months we have been carrying out free ppc healthchecks for advertisers in which we take a detailed look at key parts of their pay per click accounts including ad group structure, ad copy …
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