Pay Per Click advertising has come a long way since the early days of simply bidding on a keyword and hoping for the best. With the increasing personalisation of the online advertising experience, remarketing strategies are becoming increasingly popular and …
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It might, to those who use it a lot, feel as though we’ve had the use of the Adwords Keyword Planner for a very long time indeed. It was, however, officially launched less than one year ago. To many it …
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It doesn’t feel like that long ago to us ‘long in the tooth’ ppc professionals, that we heard Google announce the end of Google Product Search (Froogle as it was also known) and their drive towards getting more advertisers to …
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So it’s that exciting time of year again when Google announces its latest large scale developments for Adwords users, but just what delights has Google got in store for us this year? Last year’s changes were a little on the …
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Google has decided that AdWords Ad Extensions are a feature it will factor into Ad Rank, for those not familiar with Ad Rank, it is what determines your Ad Position i.e where you ad shows on a page in relation …
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PPC is not just for Christmas, but that’s when most of your sales happen (unless of course you are selling lawn movers, bouncy castles or synthetic grass). If you are an e-commerce provider, yesterday was the best time to get …
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Today Google rolled out their new Ready Image Ads facility as part of their Ready Creatives package – this is their band new solution to ensure display ad creation is now easier than ever. Ready Creatives is comprised of two tools: Ready …
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We’ve been seeing some brand related results flux around today, it would seem Google are testing different formats, below are a few screenshots on highlighting subtle differences : On a Boots search we are seeing the listing above, surprisingly, …
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Google AdWords announced today that they are changing how a keyword’s quality score is reported. They say that the reporting update will tie the 1-10 quality score more closely with it’s 3 main influencers : Expected Click Through Rate, Ad …
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Google is really seeing some significant revenue and sales/lead generation with their AdWords Extensions and now they are set to add a new “Review Extensions” option. They’re currently in Beta but you will be able use the good things that …
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