Pay Per Click advertising has come a long way since the early days of simply bidding on a keyword and hoping for the best. With the increasing personalisation of the online advertising experience, remarketing strategies are becoming increasingly popular and …
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It might, to those who use it a lot, feel as though we’ve had the use of the Adwords Keyword Planner for a very long time indeed. It was, however, officially launched less than one year ago. To many it …
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It doesn’t feel like that long ago to us ‘long in the tooth’ ppc professionals, that we heard Google announce the end of Google Product Search (Froogle as it was also known) and their drive towards getting more advertisers to …
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So it’s that exciting time of year again when Google announces its latest large scale developments for Adwords users, but just what delights has Google got in store for us this year? Last year’s changes were a little on the …
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We are all being judged every day, and now on top of your friends and employees doing it, we have Google to worry about. Google can be more judgmental than your mother-in-law and your neighbours. It can be more judgmental …
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According to Wordstream, one in five small businesses do not use a single negative keyword in their AdWords accounts. Nada. ZE-RO. Are you one of those businesses? If so, read on to find out why negatives are the butter to …
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Is Your PPC advertising bleeding cash? Here are three plasters to stem the bleeding! Even if you have an enormous budget for PPC campaigns, losing money due to negligence is just plain silly. If you happen to be a small …
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PPC is not just for Christmas, but that’s when most of your sales happen (unless of course you are selling lawn movers, bouncy castles or synthetic grass). If you are an e-commerce provider, yesterday was the best time to get …
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Today Google rolled out their new Ready Image Ads facility as part of their Ready Creatives package – this is their band new solution to ensure display ad creation is now easier than ever. Ready Creatives is comprised of two tools: Ready …
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Over recent weeks Google has taken significant steps in allowing online marketers to better attribute performance. With their introduction of cross account conversion tracking for those who manage at MCC levels, as well as the incredibly useful (offline) conversion import …
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