Rare Earth Metals PPC – First 30 Days

At Targeted Media we are used to dealing with all manner of clients from small ‘one man bands’ to blue chip corporations, we’ve worked across a vast array of sectors over the last decade from menopause products to children’s charities, heating oil sales to sex toys, credit cards to immigration solicitors and many more.

One of our recent new accounts is in a new sector altogether though and that’s rare earth metals, or more specifically investment in rare earth metals, also known as rare earth elements by some people.

Rare earth metals are used in the production of everyday items such as computer memory, DVD’s and rechargeable batteries and many more common items however these metals aren’t found everywhere in the world and even where found they aren’t always accessible or viable to mine.

China currently produces around 95% of the world’s rare earth metals although they have been restricting the supply over the last two years which has triggered panic buying and caused the price to soar, hence where our clients come in with investment opportunities in rare earth metals.

For the first month of taking over the account we took time to learn the client’s objectives and developed a strategy to achieve them, this resulted in significant percentage upgrades in all the key performance indicators that were important to the client :

Rare Earth Metals PPC PDF download available here