Scrap Car PPC – The First 30 Days

Following on from our recent niche PPC management client in rare earth metals, we continue on the metal theme with another niche client who specialises in recycling cars that nobody wants. Scrapping a car used to be quite easy but government legislation means there are laws that need complying with or you could be in a lot of trouble ranging from fines to custodial sentences.

By using a car recylcing company like our client you don’t need to worry about these environmental and legal issues because they will take care of everything for you, including completing the DVLA paperwork so you have no outstanding liabilities or ownership issues etc.

The first 30 days of PPC was quite an eventful one with a 30% increase in conversion ratio, an uplift of 270% in sales overall and better advert positions, we added 20% more adgroups and 35% more keywords as well as negatives, more adverts and optimised the keyword matching.

The results of our PPC management overall delighted the client, sales increased, the cost per sale decreased and the overall ROI of the campaign increased massively, the only negative note was the increase in cost per click as we are buying more phrase and exact match clicks now but we expect this to settle over the coming weeks as the click through ratios and quality scores increase thanks to better targeting.

Scrap Car PPC PDF download available here