Seasons bring change in most countries in the world, and the same is true with PPC Management, seasonality is a fairly fixed process but of course we get some variance, snow in July, hot days in February etc. but in …
Read More
Boosting your Click Through Rate means that you get more clicks from your traffic pool, but we need to clarify that the CTR is just one metric and if those clicks don’t convert then it’s pretty pointless buying them unless …
Read More
In the recent Google Mobile Search Moments report the perception of mobile ads was explored and some interesting figures generated that can help to shape the strategy of an account and the direction to take it. Mobile Ads In The …
Read More
Google recently released the “Mobile Search Moments” report that looks at how mobile drives conversions and for those of us interested in mobile search marketing (if you aren’t you should be!) it’s a great resource, it may confirm your current …
Read More
We’ve been busy doing free ppc management health checks on a number of Google AdWords account this month and the issue of Google AdWords account ownership has cropped up a couple of times again, it seems that there are still …
Read More
Writing AdWords adcopy (with some thought behind it) is something that many PPC account managers don’t spend enough time doing, it’s far to easy to fall into the trap of just doing the obvious statement headline, a first line that …
Read More
In PPC Management most people are optimising for conversion, they constantly monitor their keywords and drop those that don’t convert however some take too small a dataset into account and forget to factor in the buying cycle. We all want …
Read More
Sadly it’s a fact that (far too) many AdWords account owners set up their one campaign, with a few adgroups and lots of keywords in each adgroup, write their one advert and then just manage the bids thinking that this …
Read More
When enlisting a PPC management agency most merchants priorities are to grow their sales revenues and reduce their cost per sale, the added benefits of using an agency are many such as time savings in account management time as well …
Read More
Like it or not Google’s Enhanced Campaigns are here to stay so it’s wise to get your head around them before the mandatory upgrade that is coming around June in 2013. We covered some of the benefits of google enhanced …
Read More