The number one rule of outsourcing PPC Management: always own your account! Once again we’ve had a run of AdWords advertisers get in touch with us as they are unhappy with their current PPC Management agency only to find that they don’t …
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Most people’s exposure to the Google AdWords Keyword Tool cost data comes when they are looking at a new venture or when their existing SEO rankings get threatened so they turn to PPC to keep their revenues rolling. Often they’ll …
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Things may be going well or going badly but either way you’ve decided you cannot run the company or department AND do your Pay Per Click Management yourself. Congratulations! It’s a big step as outsourcing anything is always a hard …
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Many people just put keywords into an AdWords account without really taking the time to objectively asses them, we see this in many of our PPC Management client accounts when they first come to us; Keywords are mixed up, not …
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Google released an update that now offers even more keyword transparency on phrase, broad or broad match modified keywords. To access this data simply click on the CAMPAIGN TAB (1), go to KEYWORDS and choose ALL. (2) Then in the COLUMNS …
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Higher click through rates have very positive effects such as a boost in quality score which means the cost per click reduces and advert positions improve so it’s worth trying to boost the quality score. Below are some quick wins …
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Device Parting – Device Use Varies By Time Of Day so shouldn’t your PPC too? It’s been long established that certain products and services convert better at different times of they day (or night). Many people take advantage of these …
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We get access to new accounts on a daily basis as we offer a free AdWords ‘health check’ audit on accounts where we take a look and make suggestions as to what would improve the performance. Sometimes there’s a few …
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Just like in the Matrix movie sometimes to make something work you have to focus on what isn’t there more than what is there, so just like Neo bends the spoon by imagining there is no spoon negative keywords help …
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Off the back of recent Google updates the SEO community is in a bit of a mess, what previously worked to get and keep sites ranking high on the organic SEO listings now doesn’t work as effectively and now Google’s …
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