There are lots of things people do to increase the performance of their campaigns and here at Targeted Media we have seen a fair few of them to know which ones are good and which ones are likely to hurt …
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Averages are great right? They give you quick overviews of how you’re digital marketing efforts are getting on. However they can be misleading, and cause you to miss important areas. In Adwords you can view average position and cost per …
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Keep your Ads fresh: Adwords to default to “Optimise for clicks” after 30 days. Currently Adwords advertisers have the luxury of being able to utilise three different ad rotation settings: optimise for clicks, optimise for conversions and rotate evenly. …
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Most of our clients already have AdWords accounts running, they get in touch with us because they’re either having trouble making it work for them or it works but they don’t have the time to work on it to take …
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Google AdWords announced today that they are rolling out a new bidding option on their paid search listings; Pay Per Phone Call or CPP, this is a new option that will be welcomed by many people especially those selling services …
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We are happy to announce that we have been welcomed into the Google for Nonprofits program, The Google Nonprofit program is designed to help charities advertise on Google AdWords at no cost. We are the only UK PPC Management agency …
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How much is doing nothing with your AdWords account costing you every month? You may be toying with the idea of getting a PPC management agency but another month passes whilst you manage your AdWords account yourself, or someone in …
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Once again this week we have come across someone who has suffered at the hands of a less than professional PPC agency, the client is a business servicing the home improvement sector, they run a geo-targeted campaign around one city …
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PPC management is ever evolving, it’s one reason why it’s a great industry to work in, the landscape is always changing technically, the channels in use as well as the industry as a whole. This year we have noticed an …
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There are a few PPC management agency payment models – which is best? Is it best to pay your agency on a Flat fee, Performance or percentage of spend basis? As if PPC management isn’t a confusing enough environment for …
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