Over recent weeks Google has taken significant steps in allowing online marketers to better attribute performance. With their introduction of cross account conversion tracking for those who manage at MCC levels, as well as the incredibly useful (offline) conversion import …
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AdWords has launched a much needed tool today with the roll out of AdWords Conversion Import. There has been no easily accessible way for account owners to measure and optimise when sales or leads happen offline via the telephone. One …
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Our recent landing page case study on Thread.com (read here) was well received so we thought that we would do another one. One that came to our attention (thanks to Simon our senior ppc account manager) recently was Bellroy Wallets which …
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We’ve been seeing some brand related results flux around today, it would seem Google are testing different formats, below are a few screenshots on highlighting subtle differences : On a Boots search we are seeing the listing above, surprisingly, …
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Google AdWords announced today that they are changing how a keyword’s quality score is reported. They say that the reporting update will tie the 1-10 quality score more closely with it’s 3 main influencers : Expected Click Through Rate, Ad …
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Google is really seeing some significant revenue and sales/lead generation with their AdWords Extensions and now they are set to add a new “Review Extensions” option. They’re currently in Beta but you will be able use the good things that …
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The AdWords help centre has had a nice makeover today, it looks much more user friendly and pleasing to the eye : As you can see from the screenshot above it’s got very clean and clear navigation now, it’s easy …
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Due to the huge uptake in AdWords Product Listing Ads that Google has enjoyed Amazon has been hit quite hard by the impact that product listing ads have on Google’s search results page as they used to be there for …
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Today we take a look at a landing page which we think rocks, it’s for a clothing service called Thread. The elements on page work awesomely to convert visitors into free sign ups : 1) Logo – Nice simple …
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With PPC management it’s all to easy to get caught up into concentrating solely on the visitor and trying to get them to site. We focus on the keywords, negatives, adcopy, geotargeting, landing page, etc. but once there it’s the …
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