Advertisers know that sometimes it’s easier to ‘show’ rather than ‘tell’ when promoting a product or service and as the search landscape evolves Google want to make it easier for you to engage and convert potential users. Today we’re announcing …
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On the landing page optimisation and website design side of our business we constantly get approached to do work for existing and potential customers and one thing that we notice is people expecting to make a sale instantly on their …
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Badging is a way to draw attention to a product or service on your page, essentially you highlight the product or service against others on the page or for a reason that it stands out by putting a badge or …
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Why people buy isn’t often why you think they buy, what factors you think affect whether a person does business with you may be totally different from the actual ones, decision making in the sales process is quite a fluid …
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Finally AdWords listened and they’ve launched the AdWords Keyword Planner tool. Google are aware that every successful account has a well structured approach to Keywords and AdGroups so now (after lots of feedback!) they’ve created the AdWords Keyword Planner to …
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In Conversion Optimisation we try to think about how users interact with a site, what they are looking for and what design, elements and text will help persuade them to do a desired action. The Call To Action (CTA) is …
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The Google Display Network (GDN) is a monster that delivers over Four BILLION page views PER DAY to over 700 Million users each month touching more than 80% of the online world. Due to historical quality issues most people swerve …
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Many companies just build their websites or landing pages for ppc management driven traffic and fire traffic to it, the give little thought to how the actual design or content may affect conversions, instead they focus on the keywords and …
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In PPC Management it’s easy to get technical and forget that we are targeting users searching on Google etc. Most people approach PPC account management in a set way, they do Keyword research, split the Keywords down by groups and …
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Seasons bring change in most countries in the world, and the same is true with PPC Management, seasonality is a fairly fixed process but of course we get some variance, snow in July, hot days in February etc. but in …
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