There are a few PPC management agency payment models – which is best? Is it best to pay your agency on a Flat fee, Performance or percentage of spend basis? As if PPC management isn’t a confusing enough environment for …
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Conversion Optimisation PPC management used to be easy when we first started in 2001, We just popped keywords into Google AdWords on broad match and then bid 10p/20p/50p etc. (even for what are now high cost keywords like credit card/loan terms!) …
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The recent PPC management one month case study is now over, this was a new pay per click client we took on at the beginning of May so we thought we’d monitor and blog their progress as an example of …
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Every once in a while a distinct step change occurs in online marketing and one of the more recent ones still to filter through to the mainstream is retargeting, or more specifically to the PPC management front is Google AdWords …
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PPC management is such a satisfying industry to work in as knowledge we have can benefit companies so much with some impressive results even in a short space of time, Following on from the earlier post we did this month …
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How to increase PPC Click Through Rate (CTR) Optimisation is something of a buzz word in paid search, and involves making changes to your account to improve its performance. At first glance this seems simple enough. Improving performance simply means …
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Until quite recently Bing wasn’t seen as a viable alternative to Google for paid search advertising. Yes conversion rates were often better and costs lower but there just wasn’t enough volume to make it worth any substantial effort. However with …
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11 Questions you should be asking PPC Agencies before you decide which one fits best. 1 ) What’s your track record like? Most PPC agencies claim to have amazing track records with huge clients spending millions of pounds per year …
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PPC Management the right way isn’t an easy task! PPC management is like trying to juggle the contents of a cutlery drawer whilst blindfolded, so a methodical, systematic approach is needed to define a plan of attack, which serves as …
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Free PPC Healthchecks. Over the past few months we have been carrying out free ppc healthchecks for advertisers in which we take a detailed look at key parts of their pay per click accounts including ad group structure, ad copy …
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