Finally Google have taken steps to raise awareness of what you should be able to expect as a minimum when working with a third party PPC management agency like ourselves. Several times each week we speak to people who have …
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Following on from our recent niche PPC management client in rare earth metals, we continue on the metal theme with another niche client who specialises in recycling cars that nobody wants. Scrapping a car used to be quite easy but …
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At Targeted Media we are used to dealing with all manner of clients from small ‘one man bands’ to blue chip corporations, we’ve worked across a vast array of sectors over the last decade from menopause products to children’s charities, …
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Bounce rate is one of those metrics that carries different weight depending on who you speak to and how it is defined. There are varying opinions as to what a “bounce” is but the definition we like to use is …
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Ad scheduling or day parting depending on who you speak to is a feature within Adwords and Microsoft Adcenter (see below for setup details) that allows you to control what time during the day your ads show. When launching a …
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Adwords Bid Simulator: Now at Campaign level In 2009 Google launched their bid simulator in Adwords, which made it much easier for advertisers to visualise what impact a bid change would make to their results. Until last week however, this …
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Google have changed the way Exact match and Phrase match keyword work. Previously, Exact match would be exact, Phrase match would allow for keywords added before and after as long as the keyword being bid on was present. Google have now …
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Don’t be a Quality score Loser! Google define Quality Score as “ an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad.” PPC managers look at quality score as yet another figure …
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There are lots of things people do to increase the performance of their campaigns and here at Targeted Media we have seen a fair few of them to know which ones are good and which ones are likely to hurt …
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Averages are great right? They give you quick overviews of how you’re digital marketing efforts are getting on. However they can be misleading, and cause you to miss important areas. In Adwords you can view average position and cost per …
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