Many people just put keywords into an AdWords account without really taking the time to objectively asses them, we see this in many of our PPC Management client accounts when they first come to us; Keywords are mixed up, not …
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Far too many PPC Management agency account managers seem to focus on the keywords they target in AdWords yet give very little thought to maximising conversion once they have driven visitors to the landing page. An excessive amount of AdWords …
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Google released an update that now offers even more keyword transparency on phrase, broad or broad match modified keywords. To access this data simply click on the CAMPAIGN TAB (1), go to KEYWORDS and choose ALL. (2) Then in the COLUMNS …
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Higher click through rates have very positive effects such as a boost in quality score which means the cost per click reduces and advert positions improve so it’s worth trying to boost the quality score. Below are some quick wins …
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Device Parting – Device Use Varies By Time Of Day so shouldn’t your PPC too? It’s been long established that certain products and services convert better at different times of they day (or night). Many people take advantage of these …
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We get access to new accounts on a daily basis as we offer a free AdWords ‘health check’ audit on accounts where we take a look and make suggestions as to what would improve the performance. Sometimes there’s a few …
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Just like in the Matrix movie sometimes to make something work you have to focus on what isn’t there more than what is there, so just like Neo bends the spoon by imagining there is no spoon negative keywords help …
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Off the back of recent Google updates the SEO community is in a bit of a mess, what previously worked to get and keep sites ranking high on the organic SEO listings now doesn’t work as effectively and now Google’s …
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Help My PPC Account has been suspended Google want quality search results for their users, this has led to numerous updates which have affected a lot of sites in the natural results, but we have also seen an increasing number …
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Factors affecting the AdWords quality score have been pretty consistent over the last few years with the exception of the two main changes of the user interface overhaul in April 2012 and the landing page changes back in October 2012. …
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