AdWords has launched a much needed tool today with the roll out of AdWords Conversion Import. There has been no easily accessible way for account owners to measure and optimise when sales or leads happen offline via the telephone. One …
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Google is really seeing some significant revenue and sales/lead generation with their AdWords Extensions and now they are set to add a new “Review Extensions” option. They’re currently in Beta but you will be able use the good things that …
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Due to the huge uptake in AdWords Product Listing Ads that Google has enjoyed Amazon has been hit quite hard by the impact that product listing ads have on Google’s search results page as they used to be there for …
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Today we take a look at a landing page which we think rocks, it’s for a clothing service called Thread. The elements on page work awesomely to convert visitors into free sign ups : 1) Logo – Nice simple …
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With PPC management it’s all to easy to get caught up into concentrating solely on the visitor and trying to get them to site. We focus on the keywords, negatives, adcopy, geotargeting, landing page, etc. but once there it’s the …
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Advertisers know that sometimes it’s easier to ‘show’ rather than ‘tell’ when promoting a product or service and as the search landscape evolves Google want to make it easier for you to engage and convert potential users. Today we’re announcing …
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On the landing page optimisation and website design side of our business we constantly get approached to do work for existing and potential customers and one thing that we notice is people expecting to make a sale instantly on their …
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Finally AdWords listened and they’ve launched the AdWords Keyword Planner tool. Google are aware that every successful account has a well structured approach to Keywords and AdGroups so now (after lots of feedback!) they’ve created the AdWords Keyword Planner to …
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The Google Display Network (GDN) is a monster that delivers over Four BILLION page views PER DAY to over 700 Million users each month touching more than 80% of the online world. Due to historical quality issues most people swerve …
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In PPC Management it’s easy to get technical and forget that we are targeting users searching on Google etc. Most people approach PPC account management in a set way, they do Keyword research, split the Keywords down by groups and …
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